Released on = July 28, 2006, 10:24 am

Press Release Author = Shantanu Sirohi

Industry = Management

Press Release Summary = Mumbai, Friday, July 28, 2006: Interactive Avenues today
announced that it has bagged 4 new clients namely: HDFC Standard Life, General
Motors, ICICI Bank and Wipro

Press Release Body = Launched in April 2006, Interactive Avenues within the last 4
months boasts of more than 30 clients, clearly announcing their arrival in the
digital marketing space.

As a digital marketing solutions company, interactive avenues partners with clients
by unleashing the power of the digital media to achieve their business objectives.

Talking about the space, Ratish Nair, CEO, Interactive Avenues, said: "We believe
Internet is a marketplace today and not just a medium. Corporates are increasingly
realizing the power of the internet to reach out to their audiences. Attraction,
Persuasion and Retention of a user are the three cogs of any online marketing
engine. We help provide all this to our clients in an effective & efficient manner,
by making this interaction user friendly resulting in conversion & retention."

Interactive Avenues has focused domain expertise in Digital Branding, Prospect
Generation, Search Marketing and Website Usability and Development. The team also
boasts of skills in the Mobile Marketing space, going beyond basic SMS based
marketing campaigns.

Interactive Avenues' clients include: Travelguru, Futurebazaar, NIIT, Worldspace,
Indiaresortsurvey, Toyota, IDBI Capital, ITC Foods, Cadbury, Mobissimo, CIOL, and
Tata Indicom amongst others.

Its services include: Internet/Mobile marketing strategy and execution; Creative
design; Media planning & buying; Ad-serving; Campaign optimization; Search Marketing
- SEO & PPC; Lead generation and distribution; ROI Tracking; E-commerce strategy and
Multi-Level referral marketing.

Launched on April 3, 2006, Interactive Avenues has offices in Mumbai, New Delhi &
Bangalore. It boasts of a team of 40 specialists with an unmatched passion for the
medium.


Web Site = http://www.interactiveavenues.com

Contact Details = Interactive Avenues Marketing Solutions Pvt. Ltd.
103, Uma Shikhar Building, Plot 541, 13th Road, Khar (west)
Mumbai- 400052 +912224699100
http://www.interactiveavenues.com